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www.hugocreate.com - HUGO Create – Calling all creative talent! HUGO Fragrances just announced the launch of a new creative challenge, HUGO Create. In 4 rounds, participants are challenged to turn the iconic HUGO Green bottle into something innovative, irreverent or otherwise exceptional. Are you a designer, illustrator, photographer, artist, student or a creative person? HUGO Fragrances invites emerging talents from all-over the world to participate in HUGO Create, a brand new creative contest. The main aim of the HUGO Create challenge is to stir up creativity and to create a high-profile platform for emerging talents. HUGO Create is open to graphic design, illustration and photography (still images only, no animated entries). The prizes of the first round include 10 x 500 US-$ cash. The artwork of the round winner will be published in i-D Magazine. You can see the briefing & technical specifications on the Hugo Create website: http://www.hugocreate.com/. Timeline & Themes Round 1: February 5 – March 5, 2008. Theme: The Skyline Is The Limit. Round 2: March 6 – May 5, 2008. Theme: Guaranteed Urban Thrills. Round 3: May 6 – July 5, 2008: Inner City Sounds. Round 4: July 6 – September 5, 2008: City Scapes & Fragments. Theme Round 1: The skyline is the limit For the first round of the HUGO Create contest, there is almost no limit to how far you can go. You can chose the technique(s) you enjoy the most: pixel, vector, photo, hand drawn, painted, … The urban skyline in your artwork can be inspired by an existing or imagined mega-city, metropolis or metropolitan area. The iconic HUGO Man bottle should play a central role in your urban story. The rest is up to you! You can download the HUGO Man Bottle footage from the HUGO Create website (Photoshop PSD and Illustrator vector files). HUGO Create Generator Create your own design with the help of the HUGO Create Generator. Everyone can be creative, even if you don’t have a technical background. Make your own custom illustration with the HUGO Generator design tool and win some amazing prizes. Fun & easy to do! Surf to the http://www.hugocreate.com/ website & go to the Generator section. Select some of 1300 design elements and drag & drop them to your artwork. You can easily adapt the size and rotate the elements. Once you have finalized your design, you can save it on your computer, send it to your friends or enter your artwork to the HUGO Create design contest. Each round, there are 5 special prizes in the Generator category. About HUGO Fragrances People who wear HUGO have fun and enjoy life. They don\\\'t care about rules but live their own life with a certain irreverence and are ready to take risks. They are independent and unconventional. They enjoy exploring and having fun with others; creative people who are on the move. For them, there are no limits and no compromises! You can download the HUGO Create project from our server (pdf): http://www.rockandrollagency.net/HUGO_Create.pdf Images are also available for download: http://www.rockandrollagency.net/HUGO_Create_Images.zip Don’t hesitate to contact me, if you need any additional info. Contact: hugo_create@rockandrollagency.net

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