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www.ffxiiixbox360.com -
With this being the first time the Final Fantasy franchise has appeared on the Xbox platform Final Fantasy XIII was always going to be one of Xbox's biggest releases of 2010. Working closely with Xbox we were tasked with a European wide campaign promoting Final Fantasy XIII on the Xbox 360 platform as well as driving user awareness and purchase intent of the console and Final Fantasy XIII branded bundle.
We went about creating a Twitter based campaign to highlight the global nature of Xbox?s popularity and it?s gaming community by focusing on Final Fantasy XIII Xbox related tweets. This helped to illustrate the high level of anticipation for the title and in turn helped build purchase intent for gamers new to the Xbox platform as well as owners of other consoles looking for a reason to switch. All of this was wrapped up in a fully localised, highly dynamic Flash site that displayed tweets in real time, allowed users to post their own tweets up via the site as well as giving them access to all the great reasons to own an Xbox 360! Coupled with an extensive European banner campaign the site received enormous amounts of traffic with high user engagement.
If this buzz is anything to go by Final Fantasy XIII should be a massive success with it's first outing on the Xbox.
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