This Account "lucieduprat" |
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| Squeaky created uncoverthecity.com, an interactive website that represents the essence of DKNY Delicious Night’s brand. More than a website, Uncover the City is an experience for the user. The site perfectly expresses the intoxicating blast of energy that is very typical of New York City. The site engages the user by offering an exciting adventure to the undiscovered parts of the city with video, music and various interactive elements. Uncover The City promotes a sense of discovery and engages user to interact with the site and to experience the energy and essence of New York City. Squeaky developed a resource of actual places and activities that encompasses a true NYC experience from the target audiences' perspective. The site invites the users to spend a significant amount of time interacting with the brand and experiencing the offerings. |
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| Squeaky launched the new Lexus ES350 website which targets young and affluent African –American women. In a partnership with Alicia Keys, this time, the car itself took a backseat. The website’s fluid interface showcases editorial tips on music, beauty, fashion, art, wellness, travel, etc.—that work to position the site as a resource that enlightens users on the world of luxury. Interactivity and participation were enhanced through features such as My Book, which allows users to save selected articles for future reference and to share them with friends.
*Conceptualized, designed and developed in under 2 months. |
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