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To support their loyalty program (Dior Diva VIP), Dior Beauty decided to open the dialogue and spread the word about the offer using Facebook and MySpace. The objective was to recruit Dior Diva VIPs subscribers and create a strong database of loyal customers.
Dior on Facebook: http://www.new.facebook.com/pages/Dior-Diva-VIP/28910316958?ref=share
Dior on MySpace: www.myspace.com/diordivavip
The branded pages on social media will also support promotions and exclusive events like the AdoreDIOR campaign, an exclusive online auction (Dior Diva VIP members only) that supports women in cancer treatment.
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