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| based on extensive market research, meet UTV's latest offing Bindass, a 360 * entertainment venture targeting India's youth. An integral part of the offering, www.bindass.com seeks to latch on to India's internet youth, who spend over three hours a day surfing the web. The creative strategy is fun, frank, fearless and free- like India's Bindass youth! The website tone is hinglish, keeping with the t.a. The content is informative (to create awareness of the new brand), the design is edgy, colorful and dynamic. The content is largely user-driven allowing users to evaluate and contribute to show content. A celebration of young India, fun elements include games, videos and top of the-line microsites. Understanding the difficulties of launching an entertainment channel in an already cluttered market, www.bindass.com provides a unique advantage. |
| Category: Entertainment |
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| Comment About www.bindass.com |
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amit |
Anonymous
23-04-2008 @ 11:00:04 PM |
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